With about 2 billion smart phone users in the USA, it’s always been important to have a mobile friendly website otherwise known as responsive. Google recently kicked the necessity up a notch by launching mobile first indexing.
Generating Leads With Google Ranking
Everyone knows that ranking on Google search is extremely important. This happens when all the pieces within your website fit in their right spots. Google indexes every web page out there and puts it into a library to use when a user searches.
Understanding what they need is crucial.
Well, they’ve always indexed every page and its content from the desktop version of a website. Now, they’ve launched mobile first indexing. What does that mean to you?
Your business may see an increase or decrease in ranking depending on how well structured your mobile site is.
Mobile friendly websites will make the Google bots quite happy. Mobile indexing means that the bots will now use the mobile version of your site to index and rank. Google is mostly doing this to help mobile users find what they’re looking for.
Historically, they’ve used the desktop version, but that’s no longer the sandbox they’re playing in. If Google says it is so, we must oblige.
Mobile searchers may have experienced many issues when looking for something online because the content provided on the desktop version didn’t match the mobile one.
What Can You Do?
If you have a business website, you’ll need to make sure that your mobile version mirrors your desktop version and is well structured for Google’s new rules.
You don’t want to miss out on potential new clients, and hey if it makes the search engine happy, it means you’ll benefit from the rewards of ranking on the first page.
Whether you have an existing website or need a new one designed, give us a call. We are an Orange County marketing consultant focused on all things online. From Social Media to email marketing, search engine optimization and everything in between.
A FREE website assessment is the way to go, we can’t promise you to reach the world, but you will reach those most interested in your product or services.
Let’s talk! We’ve served small to medium sized businesses for the past 9 years. If we can’t help, we won’t agree to do the work, after all what’s the point of starting a business relationship that has no value. One conversation is all we need. Call 714-227-3188.