Unless internet marketing is your profession, it’s easy to make very common mistakes on social media.
There are a million “how to” articles online, from Facebook to Twitter, Pinterest and every other social media platform out there, they all cover what to do best.
It’s easy to learn what you should do, the majority of business owners think they’re doing what they’re supposed to, but these tips will help you avoid some common mistakes while you’re on your social media posting journey.
Don’t Beg For Shares and Likes
It’s pathetic really, most people are turned off by this tactic immediately. Facebook has robust targeting and boosting campaign tools that are extremely affordable. So please stop begging, instead target an audience that’s looking specifically what you have to offer.
Keep Your Posts Short and Sweet
People flock to social media to quickly scan, engage and read information about their friends and favorite brands. It’s not a newspaper, Twitter has got this down by limiting the posts to 140 characters, all you have to do is treat the other social platforms just the same. If you want to share more information about the topic, add a link to your website where you can share a full article and they can read more.
If you’re feeling extra techy and just can’t help yourself with the lengthy posts, make sure you keep those on Google+ instead of Facebook. The Google algorithm, and the Google+ crowd love long posts with lots of information.
Don’t Focus on Posting and Forget to Respond
Social media is all about making connections. You wouldn’t stand there silent if someone asked you a question or had a remark to make about your product or service would you? Respond as quick as you can, and always remember to thank your audience.
Stop Over Promoting
It’s no fun for anyone to sit there and listen to you talk about yourself every day of their life. Mix it up by engaging the audience you have. Follow an 80/20 rule. The majority of your posts should be entertaining, informative, engaging, and the rest can be about you.
You have the right to be proud, you’re the best right? But let that shine in social media posts by sharing success stories, your clients’ testimonials rather than being arrogant about it.
Don’t Create Multiple Business Pages
Ahuh! you woke up one day and decided, I’m gonna take over the local market by creating multiple Facebook pages for the different services I provide, or the different cities I serve. Please stop! You’re not only creating a social media management nightmare for yourself, you’re diluting your traffic and audience funnel.
Instead, manage one page well by targeting an audience that is specifically looking for your product and service.
Your posts can funnel the traffic to the different areas you need them to go to, landing pages, blog, email sign-up list, etc…. Gone are the days of thinking you can outsmart the internet and social media gods.
Having one page with 2000 followers has a lot more weight than multiple pages that have a few hundred each.
If you still like the idea of having multiple pages to share different topics on (location, service, product), you may want to head over to Pinterest where you can have one business profile, but multiple boards relating to the different categories you want to share about.
Don’t Share Long Links, They Are Distracting
When you decide to share a link in a post, please shorten that thing. Long URL’s tend to be a distraction and exude unprofessionalism. Head over to Bitly.com and quickly shorten any url for free, isn’t it cuter?
Example of Long URL: http://socialwisesolutions.com/best-social-media-sites-for-business/
Example of Cuter Version: http://bit.ly/1oLoUUW
If you’re making some of these mistakes on social media, we hope these tips helped you out. If there’s additional tips you’d like to share with others, comment below.
Our goal is to help small businesses grow and realize their full potential without breaking the bank, if there’s a particular subject relating to SEO and social media marketing you’d like us to cover, give us a shout out.