Social media marketing for a business can be overwhelming and confusing. What works? What doesn’t work? And how does it work? are just few of the questions. We will point out a few best practices for small business owners to follow.
Before we begin, one thing to always remember is your website must always come first.
Think of it as the “mother ship” you will connect to from various areas. Unlike social media which is owned by someone else, your website is your own. Social media offers you the tunnels to get your messages out there to the world.
With over a 100 social media sites out there, where do you start in deciding what works for your business?
With over a billion followers, it’s easy to start a business page where people “like it” and accept hearing what you have to say, follow the links you share, or sign up to offers you give them.
Facebook also makes it easy for you to target new leads via affordable, and easy to setup targeting campaigns. You can capture the attention of people that never heard of you based on location, age, and interest.
Easier to gain a following on Twitter, people follow you, you follow them back and mention them as you’re posting. Posts are limited to a 140 characters, and the use of hashtags is important to organize your posts.
Twitter is a great platform to drive traffic to your site, connect with others in your industry, but your audience is not as targeted like Facebook.
Owned by Google, Youtube has over 50 hours of new videos uploaded each minute. As a business, you can tap into a whole new audience locally by properly setting up the back end keywords of each video you produce about your business and services.
Google Plus G+
Google’s version of social media platforms, it offers many additional tools such as circles, hangouts, messenger, hashtag and more.
Your business Google Plus page has direct ties to your business being listed on Google for “Business Pages” therefore adding your business there is well worth it, even if only for search engine ranking.
From its inception, it was viewed as a sight to share your professional resume and experience to get new jobs. LinkedIn has grown into a great networking site for professionals.
Look at it as a daily convention. You never know who you’ll meet, connect with, and what leads it may generate for your business. LinkedIn is a great platform to connect and collaborate with other professionals in your field.
This social media platform is for your business if you have visually appealing products. It’s about photo sharing with others that have the same interest. Companies can quickly gain a huge following by sharing product photos to specific boards. Other users re-pin your post to their boards, and so on.
A question and answer social media site, where your business can post questions, or answer others based on your knowledge and experience.
There are a hundred more sites, but these are the most popular ones amongst business owners, and found to be quite affective.
All social media sites allow you to share links within your posts, which is great for driving traffic back to your website “the mother ship” remember?
No matter which platform(s) you use to share your message, it’s important to understand the importance of staying consistent in sharing a variety of information, not only promotional material.
You want those that follow you to stay, so keep your audience engaged with fresh new content they find informative, engaging, and entertaining.
If you need a social media marketing professional to setup, and manage your online social media presence, contact us for a free evaluation.
We at Social Wise Solutions always share information that will help you make an informed decision in your online marketing strategy, we hope you found this information helpful. For great marketing tips that help you business succeed, let’s connect on social media.